SCA has restructured how its brand and promotions teams work, creating a new brand experience division in their place.
Dave Cameron, chief content officer, sent out a note to staff on Monday, with the audio and TV company officially announcing the move today.
Variety Australia understands there has also been a small number of redundancies within the organisation, however it’s not clear if this is related to the restructure.
The new Brand Experience team will be responsible for driving brand engagement through the execution of creative audience experiences and targeted local tactics.
There have been various promotions and appointments to lead the new team.
Harriet Power will be head of brand experience for national shows, with Stephanie Zalfelds acting in the position while Power is on parental leave.
Dimity Sullivan will be brand experience lead, regional, while various cities each have a brand experience director – Gabby Neville for Sydney, Lucy Morling for Melbourne, Nick Bartley for Brisbane, Leigh Galliford for Adelaide, Inger Flathaug for the Gold Coast and Taylah Smith for Newcastle and the Central Coast. Stacey Schmook will be brand experience director for Western Australia, with Jemmie Starling in the role for Schmook’s parental leave.
In addition, Pamela Ntamunoza will be brand experience director for the Listnr platform.
The content leadership roles will report into both their local Hit Network and Triple M content directors, which Cameron said will ensure they are helping to bring the content strategy to light.
Cameron also noted that those affected by the restructure had been consulted and SCA had “looked to identify redeployment opportunities wherever possible”.
“The brand and promotions function is filled with passionate and dedicated people and I sincerely thank every person for their efforts and contributions to SCA,” he said in the email to staff.
“I look forward to seeing what the new Brand Experience function delivers across all audio assets in this next chapter for our content division,” he added.
“We have a laser-focus on listener outcomes and brand interaction and the new Brand Experience team will be driving brand engagement through the execution of creative audience experiences and targeted local tactics,” he said in the announcement today.
“The brand agnostic brand experience directors will work closely with our content directors to support our highly localised approach to programming.”
