Streaming viewers have a new way to communicate what content really tickles their fancy with the launch of the Netflix Double Thumbs Up feature.
Netflix Double Thumbs Up is an additional way for users to tell the service which content is really resonating with them. Previously, users could only use a ‘thumbs up’ or ‘thumbs down’ button.
Christine Doig-Cardet, director of product innovation at Netflix, said the product function will enable users to fine-tune the recommendations they receive from the platform.
“Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return you get a profile that’s better personalised to your taste,” she said in a Netflix blog post.
“However we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.”
She said it’s a way for Netflix users to further express themselves and communicate more with the platform.
“Consider Double Thumbs Up as a way to fine-tune your recommendations to see even more series or films influenced by what you love. A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations. For example, if you loved “Bridgerton”, you might see even more shows or films starring the cast, or from Shondaland,” she said.
The Double Thumbs Up feature, along with the traditional Thumbs Up and Thumbs Down, will be available on Netflix via TVs, web, Android and iOS mobile devices from today.