“Bluey” is blowing away the competition in the United States, where it’s the most-watched show so far this year.
The animated Australian kids’ favourite is “now the No.1 most watched show (of all shows) in America for 2024,” writes “Bluey” executive producer Daley Pearson, director and co-founder of Queensland-based Ludo Studio. “How incredible.”
According to Nielsen Media Research data, the adventures of Bluey, the Aussie cattle dog, has racked up 35 billion minutes watched in 2024 alone.
Since its small screen debut on the ABC Kids in 2018, “Bluey” has connected with kids and their parents everywhere, and has proven to be a smash hit on streaming platforms with the show ranking as the second most-streamed show of 2023 according to the Nielsen rankings, with 43.9 billion minutes viewed. Only “Suits” could outrun “Bluey,” with 57.7 billion minutes viewed.
Those full-year “Bluey” numbers were helped by the special episode “The Sign,” which, according to Disney+, the show’s streaming partner for the U.S., drew 10.4 million views globally in its first seven days of availability.
Engagement is powering ahead, with “Bluey” doubling its viewing time in the 12 months to 2023, according to the market research giant, to overtake “Cocomelon,” the top program for kids in 2021 and 2022.
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“Bluey” is an award-winning thoroughbred, at home and abroad.
The series won for best children’s program at the 2024 Logie Awards; Joff Bush, the main composer for the cartoon, won two categories at the 2024 Queensland Music Awards; and Bush broke a 15-year winning streak by composer Neil Sutherland when he collected most performed screen composer – overseas at the 2023 APRA Screen Music Awards.
That success has crossed over to the mainstream record sales charts. In January 2021, “Bluey The Album” became the first Australian children’s album to top the ARIA Albums Chart, when it opened at the summit.
Earlier, in 2020, Bluey won the International Emmy Kids Award for best preschool program, Ludo’s third Emmy.