How DEPT® Garden House Took Over SXSW Sydney 2023

DEPT Garden House SXSW Sydney
Michelle Grace Hunder

In the heart of Sydney’s tranquil Chinese Garden of Friendship, DEPT® Australia’s Garden House emerged as a sanctuary of connection, innovation and good vibes at SXSW Sydney 2023.

For three unforgettable days, the technology and marketing services specialist partnered with Variety for a series of talks and panel discussions with industry-leading experts exploring the latest trends and innovations in tech and marketing. 

The program featured a bunch of highlights, including a talk on “Pioneering Meaningful Social Impact” with speakers from B Lab, Canva and DEPT®. Plus, a panel on “Building Cultural Credibility Through Content” led by DEPT® Head of Strategy Antonio Castiglia, alongside speakers from iHeartRadio, Red Bull, and Linkby. This was followed by a lively discussion between Rolling Stone & Variety Editor-in-Chief Poppy Reid and Andrew Stone from Chugg Music.

On the final day, guests were treated to a talk titled “The Name of the Game: Brands and Marketing in a Playful World” with speakers from Totally Awesome, MODA DAO, Chaos Theory Games and DEPT®

As globally-recognised agency DEPT® declared its intention to put down roots in Australia, the event became a unique platform to introduce their brand to the local market. 

Credit: Michelle Grace Hunder Michelle Grace Hunder

DEPT®‘s tagline, “An Agency for Today and Tomorrow,” resonated throughout the Garden House, reinforcing their identity as a digital native agency that’s shaping the future of marketing and technology. 

It was more than just an event space; it was a temporary home for all those who walked through its doors. DEPT® brought its A-game, with a guest list that read like a who’s who of global tech and marketing giants. 

Credit: Michelle Grace Hunder

Guests and clients from Meta, Google, TikTok, Microsoft, Spotify, Netflix, eBay, Amazon, Uber, Twitch, Adobe, and Snap underscored their impressive reach and influence in a new market.

But the standout of DEPT® Garden House was the cocktail party, held on a balmy Thursday night in the fully illuminated Chinese Garden of Friendship. This special evening saw DEPT® partnering with Variety to host 150 hand-selected guests for an exclusive night of live music and networking. 

Credit: Michelle Grace Hunder

Attendees would make their way through the immersive experience that was the DEPT® Garden House archway and make their way up the black carpet. Inside, guests were treated to live music by Aussie icon and DJ Faustina (Fuzzy) Agolley, a photobooth and custom cocktail station. 

More than a night to celebrate, the Garden House party created an oasis amidst the whirlwind of SXSW Sydney – and marked an important first step in DEPT®’s expansion into Australia. 

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