SCA’s Hit Network has a new content director for the metro regions, with Amanda Lee taking the reins.
Lee is already the content director for the Hit Network’s station in Melbourne, Fox FM.
Her expanded role means she will join the SCA Content Leadership Team alongside chief content officer, Dave Cameron.
Lee’s new role partly fills the void left by Gemma O’Neill (formerly Fordham), who was head of the entire Hit Network and departed late last year.
When O’Neill and head of the Triple M Network, Mike ‘Fitzy’ Fitzpatrick’ left, SCA said it would appoint a ‘brand agnostic’ head of metro content to function across both and Triple M.
Now, however, there will be two group content directors, one each for Hit Network Metro and another for Triple M Metro, which will be filled by Matt O’Reilly.
Cameron said he was thrilled to officially announce the promotions of both O’Reilly and Lee.
“Earlier this year, SCA shifted our metropolitan programming approach to a highly localised model affording our local content directors greater autonomy and responsibility for their local stations,” he said.
“Alongside this, both Amanda Lee and Matt O’Reilly have been acting as informal team leaders for the Hit and Triple M Metro networks respectively, to ensure national strategic consistency across each brand. They have both been very impressive in these informal roles and it has been a pleasure to see them develop over the past eight months.
Lee’s official new title will be content director of Fox and group content director of Hit Metro. This will see her taking on responsibility for 2Day FM in Sydney, Mix 94.5 in Perth, SAFM in Adelaide and B105 in Brisbane, as well as her existing responsibilities at The Fox.