The WNBL has named former Vinyl Group CMO Alli Galloway as its new Head of Fan Growth.
The league says Galloway’s appointment represents a bold move in its ongoing effort to grow audiences, deepen fan connections, and build a vibrant, culture-led community around women’s basketball in Australia.
“Galloway joins the WNBL with a strong background in digital innovation, passion-driven marketing, and fan-first storytelling. Her career spans nearly two decades in the music industry, where she leveraged emerging technology and digital platforms to fuel audience growth, campaign impact, and long-term brand success,” the statement reads.
A finalist in the 2024 B&T Women Leading Tech Awards and a nominee at the Mumbrella Awards for a world-first campaign with X, Galloway has earned a reputation for delivering creative, high-impact work that resonates emotionally with audiences.
“Alli brings fresh thinking, unmatched creativity, and a deep understanding of how to connect with fans in meaningful ways, which is exactly what we want and need for the WNBL,” WNBL CEO Jennie Sager said.
Beyond marketing, Galloway is a noted advocate for diversity and inclusion, with leadership roles in initiatives supporting women in music, sustainability, and LGBTQIA+ representation — values that align closely with the WNBL’s mission to champion equality, visibility, and opportunity in women’s sport.
For Galloway, the role is both professional and personal.
“I’ve spent 20 years in music, building communities around passion, identity and culture and I see the same power dynamics at play in sport,” Galloway said.
“Basketball has always been my sport of choice – I captained my high school team, played in local mixed leagues, and cheered on the Opals courtside at the Sydney 2000 Olympics.
“To now play a role in growing the fanbase of the WNBL feels like the perfect next chapter, and a privilege.
“I’m excited to bring everything I’ve learned at the forefront of tech, platforms, and fan engagement to this role, and to help build something truly meaningful for the league, players, clubs, and fans.”