Hybe — the Korean firm behind BTS, Seventeen, Tomorrow x Together and more — is getting a big look at the Grammy Museum in Downtown Los Angeles. Starting Aug. 2, the Museum will host an interactive exhibit to showcase the company’s legacy.
The exhibit titled “HYBE: We Believe In Music” runs through Sep. 15 and kicks off on Aug. 1 with “Global Spin Live: TWS,” a program featuring a moderated conversation with K-pop group TWS, followed by a performance.
The exhibit traces Hybe’s evolution and influence by showcasing artifacts from its roster of artists, creators and fans as well. The displays feature original outfits worn in music videos such as “Yet To Come (The Most Beautiful Moment)” by BTS, “MAESTRO” by Seventeen, “Sugar Rush Ride” by Tomorrow X Together, “Sweet Venom” by Enhypen, and “Easy” by Le Sserafim, among others. The exhibit will also include accessories and performance gear donned by Zico, fromis_9, BoyNextDoor, TWS, &TEAM, and ILLIT. The exhibit marks the first time these artifacts will be on display together in one location.
Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section that celebrates the endless support between Hybe artists and their fandoms, a Mono to Immersive room featuring BTS’s 2022 Grammy performance of “Butter,” a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists, in addition to exclusive video content with producers, artists, music videos, and more.
“Hybe and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers,” said Michael Sticka, president and CEO of the Grammy Museum. “Hybe has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The Grammy Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols.”
Hybe Chief Operating Officer Taeho Kim added, “Putting out an exhibition that captures Hybe’s journey is a new experience for us. We’re very excited about this partnership with Grammy Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces.”
From Variety US