Disney and Warner Bros. Discovery — ordinarily rivals for consumers’ time and money — are teaming up for a triple-play bundle of Disney+, Hulu and Max.
The companies announced a new streaming bundle that comprises Disney+, Hulu and Max will be available this summer in the U.S. There’s no pricing info or specific launch date at this point. Disney and WBD said the new bundle will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.
The trio of streaming services will offer “the best value in entertainment and an unprecedented selection of content from the biggest and most beloved brands in entertainment including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros. and many more,” the companies said Wednesday.
Disney and WBD also have joined forces — along with Fox Corp. — to launch a streaming sports bundle, which is slated to debut this fall.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
From Variety US