Adrian Brine Becomes Content Director of Kiis 101.1

Adrian Brine, Kiis 101.1 content director
Courtesy of ARN

Adrian Brine is making the move back into radio, with ARN announcing he will soon be the content director for Melbourne’s Kiis 101.1.

Brine left radio at the tail end of 2020, soon after he was promoted to assistant head of Southern Cross Austereo’s (SCA) Hit Network.

He is currently the chief operations officer at Audata, which targets media and entertainment businesses and assists them with automation and engagement.

Brine’s new role in radio has opened up after Derek ‘DB’ Bargwanna was promoted from head of content for Kiis Sydney and Melbourne, to head of the Kiis Network, which sees him looking after all Kiis content teams across the country.

This has also opened up the opportunity for Tony Aldridge, currently content director for Kiis 101.1, to move to Sydney and take on the role for Kiis 106.5.

Aldridge said he is excited to work with ‘The Kyle and Jackie O Show’. Courtesy of ARN

Both Brine and Aldridge will start their new roles on Aug. 8 and will report to Bargwanna.

Brine said he was excited to get back to doing what he does best.

“After two years away from radio, where the only ‘Secret Sounds’ I’ve heard are my baby crying at 3 a.m., and the arguments with my wife over whose turn it is to ‘Beat the Bomb’ in his nappy, we both decided it was time for me to head back to work,” he said.

“The opportunity at Kiis Melbourne has come at the perfect time, and I’m excited to get back to doing what I do best – making great content with passionate, creative people.

“In all seriousness, ARN is a powerhouse in audio right now so it’s great to be joining the company at such an exiting time of growth. It was always going to take something special to get me back to radio and this gig ticks all the boxes. An incredible brand, an opportunity to make real impact and the chance to head back to a city I know and love.”

Aldridge, who has also previously been content director for Mix 102.3 in Adelaide, said he was excited for his next big opportunity with the network.

“I am so excited to be given this opportunity to head up Australia’s biggest and by far best radio station in Kiis 106.5,” he said. “What is even more exciting is to get the opportunity to work with the world’s best breakfast show, “Kyle and Jackie O”.”

In the most recent radio ratings, Kiis 106.5 in Sydney had an FM-leading 10.2% share. Kiis 101. in Melbourne had 6.5%, placing it behind FM rivals Nova 100 (7.3%), Fox (8.6%), Smooth 91.5 (9.2%) and ARN stablemate Gold 104.3 (12.0%).