The Wiggles and Universal Music Group (UMG) have announced a landmark strategic global agreement.
Announced today, Universal Music Australia (UMA) will take the lead in amplifying the beloved children’s group’s reach to more families around the world.
Since forming in 1991, The Wiggles have become the biggest children’s group in the world, forging a career path like no other.
Widely known for classic hits such as “Hot Potato” and “Fruit Salad,” The Wiggles have been crowned Australia’s No. 1 Local Artist on Spotify for the last three years (2025, 2024, 2023). They’ve sold over 30 million albums and DVDs, garnerd 4 billion global music streams, 6 billion YouTube views, and recently surpassed 10 million YouTube subscribers.
Since expanding to eight members in 2021, the current lineup features Anthony and Lucia (Blue Wiggles), Simon and Caterina (Red Wiggles), Tsehay and Evie (Yellow Wiggles), and Lachy and John (Purple Wiggles).
To celebrate today’s signing news, The Wiggles and Sean Warner, President and CEO Universal Music Australia and New Zealand, took part in a special BridgeClimb atop the incredible Sydney Harbour Bridge.
Warner says, “The Wiggles are a true cultural phenomenon and one of Australia’s most iconic and enduring success stories. Their music has soundtracked childhoods for generations and continues to resonate across audiences worldwide. We’re proud to be shaping the next chapter of their international journey as a trusted and much-loved Australian group — there aren’t many people I’d climb the Harbour Bridge for, but The Wiggles are an exception!”
“The Wiggles have built an extraordinary creative legacy in children’s entertainment. We see strong potential to continue growing The Wiggles brand globally, while staying true to what has also made them so beloved for more than 35 years. We’re thrilled to welcome them into the Universal Music family,” adds Andrew Kronfeld, Executive Vice President, International and Label and Artist Ventures, Universal Music Group.
Original Wiggle Field says, “What a hugely exciting day! For 35 years, The Wiggles’ mission has been about creating fun, educational and enriching music for children and families. What makes this new partnership so special is the opportunity to take everything we do — music, storytelling, live performance — and amplify it on a truly global scale. Universal Music understands both the legacy and the future of The Wiggles, and together we’re looking forward to reaching families everywhere in new and meaningful ways.”
The Wiggles CEO Kate Chiodo adds, “The Wiggles business has enjoyed tremendous growth over the past few years, and we are looking forward to continuing this trajectory and scaling our activity internationally with our friends at Universal Music.”