Josh Greenstein has been tapped to join Paramount following the company’s sale to Skydance. It is unclear what title Greenstein will have, but sources say his role will not be limited to motion pictures.
Greenstein was most recently president of Sony Motion Picture Group, a role he shared with Sanford Panitch. It is unclear if he will be replaced.
Greenstein will be part of a leadership team that includes Cindy Holland, the former Netflix TV chief who will help oversee streaming strategy at the new Paramount, as well as Dana Goldberg, Skydance’s chief creative officer. George Cheeks, co-CEO of Paramount Global and CEO of CBS, will remain at the company post-merger. David Ellison, Skydance’s CEO, will become chairman and CEO of Paramount after orchestrating the deal.
Brian Robbins, who led the film studio since 2021 and served as Paramount’s co-CEO since 2024, is expected to leave the company. Chris McCarthy, head of Showtime & MTV Entertainment Studios and Paramount Media Networks, who also served as co-CEO of Paramount Global with Robbins and Cheeks, will depart.
Skydance has not announced the executive leadership structure or its reorganization plans.
Greenstein joined Sony in 2014, having been hired away from Paramount to serve as the studio’s head of worldwide marketing and distribution. At Sony, Greenstein led the marketing campaigns for the studio’s blockbuster “Spider-Man” and “Jumanji” franchises. He was hired by Amy Pascal and continued to oversee the studio’s marketing under Tom Rothman, who succeeded Pascal in 2015. At Sony, some of the films he worked on include “Once Upon a Time in Hollywood,” “Uncharted,” “Little Women,” “28 Years Later” and “Paddington in Peru.”
Greenstein worked at Paramount since 2005, serving as its chief marketing officer and as executive vice president of creative advertising. Before joining Paramount, he served as head of marketing for Dimension Films.
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The $8 billion merger of Skydance and Paramount Global has languished for months, awaiting government approval. Last week, the FCC signed off on the deal, an endorsement that came after Paramount agreed to pay $16 million to President Trump to settle his lawsuit against CBS over a “60 Minutes” interview with Kamala Harris.
At Paramount, Greenstein will join a company that controls several major franchises, such as “Sonic the Hedgehog,” “SpongeBob SquarePants” and “Star Trek,” but also a studio that has struggled to keep up with the competition as it has endured several corporate leadership shifts and a succession drama involving the Redstone family.
Spokespeople for Skydance and Sony declined to comment.
From Variety US