Network 10 is giving viewers a second chance to catch its full free-to-air schedule – just one hour later. The network has announced 10+1, a new channel for metro markets, launching on August 10th.
The channel requires no internet connection or subscription and is free to watch on standard television sets. Viewers may need to perform a channel rescan (to access Channel 14, which 10+1 will run on) on their television or set-top box to locate the new service.
Grant Madigan, Vice President Sales, Paramount Australia and New Zealand, said advertisers buying Channel 10 in metro markets would automatically extend their campaign reach to a second free-to-air audience at no additional cost.
“The launch of 10+1 is a genuine win for our commercial partners,” Madigan said. “Advertisers buying Channel 10 in metro markets now automatically extend their campaign reach to a second free-to-air audience – the same premium content, the same ads, one hour later.”
Madigan said the evidence showed timeshift channels meaningfully grow total audience delivery without any additional investment from partners.
“In a market where every impression counts, 10+1 gives brands two opportunities to connect with viewers across our full schedule – drama, reality, sport, news, entertainment – all in a brand-safe, free-to-air environment,” he said.
10+1 joins timeshift services already operating in the United Kingdom – ITV1+1, Channel 4+1 and Channel 5+1 – as well as Ireland’s RTÉ +1 services and New Zealand’s TVNZ 1+1 and TVNZ 2+1, which have been available since 2012.
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Network 10 noted that for breaking news and live sport, Channel 10 remains the destination for real-time coverage, with 10+1 always reflecting content that aired one hour prior.
From Mediaweek