When it released in theatres, the slightly longer version of “Endgame” added four new scenes that tied into “Doomsday.” It was also a hit at the box office, opening with $26 million domestically and $86 million globally when it returned to theatres. The re-release helped “Endgame” retake its spot at the top of the all-time box office charts, beating “Avatar” with $2.925 billion.
After “Spider-Man: Brand New Day” broke box office records this summer, “Avengers: Doomsday” is hitting theatres on Dec. 18. Marvel Studios exec Kevin Feige unveiled the first details of Infinity Vision, a new premium format in which to watch “Doomsday,” earlier this year at CinemaCon. Disney is rebranding existing screens at premium theatres as Infinity Vision screenings to ensure fans can watch “Endgame” with the best visuals and audio possible. The move comes as premium formats have driven buzz and box office dollars for many films– and as Warner Bros.’ “Dune: Part 3” has seized all Imax screens for three weeks for its tentpole release on the same day as “Doomsday.”
With no Imax screens currently available, Disney and Marvel have turned to Infinity Vision to build hype for the “Avengers” sequel amid the “Dunesday” match-up coming on Dec. 18. Just like “Barbie” and “Oppenheimer” created the “Barbenheimer” phenomenon, “Doomsday” and “Dune: Part 3” will face off. Christopher Nolan’s “Oppenheimer” took advantage of the big-screen formats to grow its massive box office, and fans have sold-out many Imax screenings for this year’s blockbuster “The Odyssey” once again. Now, “Doomsday” will attempt to do the same with Infinity Vision.
From Variety US