The video version of Jay Shetty‘s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal.
Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source with knowledge of the agreement told Variety the multiyear deal is worth about $100 million, and that three other companies had been bidding in the nine-figure range for the rights to “On Purpose.”
The new deals come after Shetty and his previous partner for “On Purpose,” iHeartMedia, parted ways after a three-year run on the iHeartPodcast Network. iHeartMedia had been seeking a four-year renewal on the distribution and sales deal for “On Purpose With Jay Shetty,” but ultimately the two sides could not agree on terms.
Video episodes of Shetty’s “On Purpose” will be available on Spotify and Netflix beginning July 13, representing an unusual joint-exclusive partnership between two streamers. At that point, full-length video episodes of the show will no longer be on YouTube. Spotify users also will be able to listen to the audio-only version (which will continue to be available on Apple Podcasts and other platforms). Under the pact, Spotify will serve as the global ad-sales representative for the show.
Shetty, a bestselling author and entrepreneur who will tour Australia later this year, launched “On Purpose” in 2019. To date, he’s released more than 800 episodes. The show features Shetty’s in-depth conversations with figures from the worlds of entertainment, wellness and personal growth.
Shetty was already in business with Netflix: His recently launched Perfect Strangers Media, which will produce film, TV and podcasts centered on themes of connectedness, has landed two projects at Netflix (one scripted series and one unscripted series).
Shetty called the new deals with Netflix and Spotify “a historic moment, not just for ‘On Purpose’ but for podcasting itself.”
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“We’re entering a new era where interviews can impact culture as powerfully as movies, music and television on the global stage,” he said in a statement. “It is truly a dream come true to be partnering with Netflix and Spotify at the same time. I would never have believed when I started the podcast just seven years ago this would happen. To be in business with two of the most influential forces in global entertainment is unprecedented, and I couldn’t be more energized for what’s ahead.”
“’On Purpose’ has built one of the most engaged podcast audiences in the world, and we’re excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify,” said Roman Wasenmüller, VP, global head of podcasts at Spotify, in a statement. “Spotify is already where millions of fans come to listen to the show, and this next chapter builds on that momentum by giving audiences an even more immersive way to experience it. This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify.”
Lauren Smith, Netflix’s VP of content licensing and programming strategy, said: “Jay Shetty has an extraordinary ability to spark deep, meaningful connections that resonate with millions around the world. By joining forces with Spotify, we’re giving ‘On Purpose’ an expansive new canvas, bringing these visually captivating interviews to our members’ screens with unmissable episodes to look forward to every single week.”
“On Purpose With Jay Shetty” has garnered more than 1 billion listens to date. In 2025, it was No. 24 on Spotify’s raking of most listened to podcasts in the U.S. Guests on the show over the years have included: Michelle Obama, Oprah, Madonna, Emma Watson, President Joe Biden, Selena Gomez, Kendall Jenner, Kevin Hart, Will Smith, Lewis Hamilton, Tom Holland, Kim Kardashian, Kobe Bryant, Tom Hanks, Mel Robbins and more,
Shetty is repped by WME; Gang Tyre Ramer Brown & Passman; management firm Neuman + Associates; and PR firm 2PM Sharp.
From Variety US