A new Australian digital platform that brings together live theatre, ticketing and travel planning in one place, has launched this week.
InTown, which officially went live nationwide on Tuesday, aims to make it easier for audiences to discover productions across Australia and organise everything from tickets and accommodation to flights and dining.
Taking inspiration from the theatre industries of Broadway and London’s West End, the platform allows users to browse productions across all states and territories, whether they’re planning a local night out or travelling interstate to catch a show.
InTown is led by general manager Nick Falzon, who has returned to Melbourne after nearly 20 years working in sales, direct-to-consumer marketing and analytics for Disney on Broadway in New York. Falzon also brings more than a decade of experience working on Disney’s Australian touring productions.
“We have an unprecedented opportunity in Australia to reach new audiences, taking a cue from the script written successfully on Broadway and the West End,” Falzon said. “I’m honoured to have an opportunity to serve the Australian theatre industry in this way.”
Alongside its theatre listings and booking services, InTown will feature news and editorial content covering productions around the country, providing a year-round destination for both regular theatregoers and those looking to explore live performance.
The platform will also offer services for venues and producers across ticketing, marketing, tourism and technology, with the aim of helping productions connect with audiences nationally. A dedicated customer service centre staffed by people will provide additional support for users.
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The launch comes amid continued growth in Australia’s tourism sector. According to Tourism Research Australia, international visitor spending is forecast to rise from $38 billion in 2025 to $46 billion by 2030, presenting opportunities for the local theatre industry to attract both domestic and international visitors.