Foxtel Group’s Hubbl has renewed its technology partnership with Comcast, underscoring the company’s long-term investment in the hybrid streaming platform it debuted in February 2024.
The new agreement extends Hubbl’s collaboration with Comcast, leveraging its Entertainment OS to power a “one-of-a-kind viewing experience” for Australian audiences.
Hilary Perchard, CEO of Foxtel, Kayo and Binge, said the renewed partnership underscores the company’s focus on customer-led innovation.
“We are committed to Hubbl. We have a loyal, highly engaged customer base that loves the product, and we are pleased to have completed a new agreement that extends our relationship with Comcast,” Perchard said.
“It allows us to focus on providing the technology to reflect what app-savvy users expect from their TV experience and what they value most about Hubbl.”
Since launching in early 2024, Hubbl has attracted a growing, engaged audience drawn to its ability to simplify fragmented streaming experiences.
The platform brings together 19 local and global apps – including Kayo Sports, Binge, Netflix, Disney+, Prime Video, Apple TV, HBO Max, Stan, Paramount+, YouTube, and the free-to-air BVOD services – on one interface.
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Features such as universal search, a single watchlist across apps, and plug-and-play free-to-air access have positioned Hubbl as a connected TV built for today’s “app-native” households.
Perchard said viewing across Hubbl devices had reached record highs in recent months, driven by customers embracing the device’s ease of use and streamlined functionality.
Hubbl will make a small adjustment to its offer in December, retiring its Stack & Save feature to simplify billing – a move the company says reflects direct feedback from customers seeking a cleaner, more intuitive experience.
Extending the Comcast partnership signals Foxtel Group’s continued investment in Hubbl as a next-generation viewing platform.
With audiences increasingly shifting from broadcast to connected devices, the group is betting on Hubbl’s hybrid model to stay ahead of evolving streaming habits.