Warner Names Jeff Sosnow President of Reprise Records

Warner Records Group has announced that Jeff Sosnow has been promoted to president of Reprise Records, in addition to continuing in his role as EVP of A&R for Warner Records. In this expanded remit, Sosnow will oversee the next chapter of Reprise — the legendary label founded by Frank Sinatra in 1960 and run by Mo Ostin until it merged with Warner Bros. Records three years later — while continuing to guide A&R strategy for Warner Records, which was named Variety‘s Hitmakers label of year in 2024. He will remain based in Los Angeles and report to Aaron Bay-Schuck, co-chairman and CEO of Warner Records Group.

Bay-Schuck said: “Jeff has been essential to Warner Records’ A&R success, and I’m thrilled he’ll continue to lead A&R efforts on behalf of Benson Boone, Rufus du Sol, Nessa Barrett, Billy Strings, the Neighbourhood, and more, as he now takes the reins at Reprise. Reprise stands in a league of its own, with a legacy of groundbreaking artists and timeless records, and Jeff brings the vision, taste, and experience to honor that history while leading it into its next chapter.”

Sosnow added: “From the start of my career, my passion has always been championing artists — helping them turn their stories, struggles, and dreams into music that reaches people everywhere. I’m incredibly honored to do that at Warner Records, and deeply grateful to Aaron and Tom [Corson, co-chairman] for their belief, guidance, and trust. It’s a privilege to now lead Reprise — a label I’ve long admired — and I’m excited to build on its legacy.”

The first incarnation of Reprise/Warner released legendary recordings by the likes of the Kinks, Jimi Hendrix, Joni Mitchell, and many more. Today, Reprise operates as a distinct imprint within Warner Records Group, with all artists working in close collaboration with the Warner team.

Since joining Warner Bros. Records (now Warner Records) in 2012, Sosnow has worked with a wide range of acts, including Deftones, Orville Peck, Michael Marcagi, The Head and the Heart, Death From Above 1979, AJR, and Tegan and Sara.