After celebrating 10 years of her popular celebrity interview show “Chicken Shop Date,” Amelia Dimoldenberg is getting behind the wheel for a new series with Formula 1 titled “Passenger Princess.”
Dimz Inc., Dimoldenberg’s creative studio and production company, has partnered with Formula 1 on the original four-part weekly series, which will be distributed via her YouTube channel on Wednesdays. Launching Oct. 15, “Passenger Princess” will see Dimoldenberg learn to drive from the ultimate instructors: Formula 1 racers.
The episodes — filmed at this year’s Belgian Grand Prix — will blend Dimoldenberg’s signature off-beat interview style with the fast-paced world of Formula 1, “resulting in an unforgettable mix of comedy and candid conversation as she embarks on the pursuit of a driving license,” according to a press release. The drivers joining Dimoldenberg on “Passenger Princess” include George Russell, Ollie Bearman, Oscar Piastri and Carlos Sainz.
“My dream has always been to tell stories and work with great collaborators, so I’m proud to be working with such an iconic and recognized brand as F1 on this latest original series,” Dimoldenberg said. “Although I don’t know how to drive, I’m excited to put my well-established passenger — and interviewing — skills to good use.”
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The series marks the host, producer and writer’s latest expansion into the entertainment and branded world. In addition to “Chicken Shop Date,” Dimz Inc. has produced a short film in collaboration with Nike, the Lionesses and Football Beyond Borders; the series “Amelia’s Cooking Show” and “Who Cares?”; and Dimoldenberg’s red carpet reports from various Hollywood events that consistently go viral.
“Amelia has one of the most distinctive and entertaining voices in culture today and we love the quality, originality and global content she produces, so we’re thrilled to be putting her in the driving seat on a Formula 1 track and offering some help from a few good drivers we know,” Ian Holmes, chief media rights and broadcasting officer at Formula 1, said in a statement. “This original series is another way for F1 to entice a new audience into the exciting world of racing.”
Formula 1’s popularity continues to climb following the success of Netflix docuseries “Drive to Survive” and “F1: The Movie” starring Brad Pitt. According to a press release, 43% of Formula 1 fans are under the age of 35 and 42% are women, aligning with Dimoldenberg’s young, female-forward audience.
Added Formula 1 chief commercial officer Emily Prazer: “This collaboration with Dimz Inc. marks the latest partnership from Formula 1 to engage with its rapidly growing demographic of young fans. ‘Passenger Princess’ will combine Amelia’s wit and charm with the drama and excitement of Formula 1 at one of the sport’s most iconic circuits. We can’t wait for fans to see it.”
From Variety US