Variety has announced the launch of its new arm, Variety India, this November.
Set to launch this November, the landmark collaboration between Variety and Thursday Tales Publishing Pvt. Ltd. (TTPPL), the latter of which is helmed by industry figureheads Sarita Tanwar and Gautam Thakker, comes while Variety is celebrating 120 years.
Variety India plans to continue the Variety legacy while amplifying the diverse voices shaping film, television, streaming, theatre, and pop culture across India. The initial November launch will be in English, with plans to expand into regional languages soon after.
“This is a very exciting step for Variety. India is one of the world’s largest markets for movies, television and digital media,” says Variety’s Co-Editors-in-Chief Cynthia Little and Ramin Setoodeh. “The launch of Variety India will add great depth and dimension to Variety’s award-winning coverage of the global media landscape.”
Variety India will be headquartered in Mumbai under Editor-in-Chief and partner at TTPPL, Sarita Tanwar, who shares: “Variety is the number one entertainment business news source in the world. To bring that brand to India is a matter of immense pride, and a huge responsibility. This isn’t a strategic decision, it’s a passionate one.
“Having edited some of the biggest entertainment magazines and newspapers in the country, it’s a privilege to helm Variety, which has always been my go-to-source for Hollywood news. There is a need for a similar reliable voice in India. We look forward to filling that space with Variety India.”
Gautam B Thakker, partner at TTPPL and CEO-founder of leading media-tech company EveryMedia Technologies, adds, “Bringing this iconic global entertainment brand to India is both an honor and a timely opportunity. As one of the world’s largest and most dynamic film industries, India deserves a platform that not only reflects its creative pulse but also connects it to the global stage.”
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