YouTube has unveiled its Foundry Class of 2022, featuring 30 artists including Australia’s Genesis Owusu.
The Foundry Class was created in 2015 as an incubator for independent music. Class members receive artist development classes, release support campaigns, partner strategy support, marketing promotion and seed funding for content development.
The global artist development program boasts alumni including Dua Lipa, Gunna and Rosalia.
Naomi Zeichner, YouTube’s artist partnerships lead, said of the program: “It’s no small task to be an artist in 2022, working to find stability, fulfilment, and fans who get it. Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way.”
The 2022 class includes:
- Amari’ Noelle (US)
- Ashley Cooke (US)
- ART (DE)
- ÀVUÀ (BR)
- BabyTron (US)
- BIBI (KR)
- Black Sherif (SSA)
- Bruses (MX)
- Danielle Ponder (US)
- French The Kid (UK)
- Genesis Owusu (AUS)
- Haru Nemuri (JP)
- Joeboy (SSA)
- Jossman (CO)
- Kader Diaby 4Real (FR)
- Kaike (BR)
- Kayan (IN)
- Magdalena Bay (US)
- Mehro (US)
- Nemahsis (CAN)
- Noor Chahal (IN)
- Obongjayar (UK)
- RIMON (NL)
- Roxane Bruneau (CAN)
- Skiifall (CAN)
- Snow Tha Product (US)
- Sudan Archives (US)
- Thuy (US)
- TSHA (UK)
- Yoss Bones (MX)
