Booking Australian musicians, comedians, celebrities and other entertainers could be about to get easier, with the launch of an expanded talent directory featuring more than 9,000 performers and personalities.
The platform, called acta, has introduced AI-powered tools to help event organisers, brands and agencies find and book talent across music, comedy, sport, television, content creation and other entertainment sectors.
The subscription-based service features more than 6,000 represented acts and 3,000 independent performers, following an industry-led equity and crowdfunding campaign in November 2025 that raised more than $2 million from over 250 investors.
Backers include TEG Dainty President Paul Dainty, Profile Talent Management Chairman Shaun Levin, Bohm Presents’ Seb and Adrian Bohm, Tina Arena, Michael Parisi, and The Veronicas’ Jess Origliasso.
Founded by entertainment industry professional Harris Meitanis, who also manages Australian comedy group Sooshi Mango, acta aims to streamline the talent booking process by bringing performers, their representatives and professional bookers together in one place.
The updated platform will allow users to identify potential talent via its AI tools, based on specific briefs, budgets and requirements. Integrations with Spotify, Bandsintown, and Meta will also provide access to music, touring information and audience insights.
Bookers can search the directory directly or post opportunities that are distributed to matching talent and their representatives, creating additional opportunities for both established and emerging performers.
Love Film & TV?
Get your daily dose of everything happening in music, film and TV in Australia and abroad.
The company has also moved away from its previous pay-per-use model in favour of subscriptions, with negotiations and payments handled directly between bookers and talent representatives.
“Connecting vetted professionals with talent and their verified representatives easily and cost-effectively is good for the industry as a whole. It increases bookings and manages budget expectations across the board. Talent has previously carried the cost of being found, even when the service was really for the booker and it’s time to flip that on its head,” Meitanis said.
Since its beta launch, acta said it has facilitated more than $15 million in payments directly to talent and their management, while securing support from more than 95% of Australia’s talent agencies and management companies, according to the company.
The directory features listings sourced from verified talent and representatives, while prospective bookers undergo an application and vetting process before gaining access.
“Unlike other directories, bookers can’t just sign up. They apply, and everyone is vetted, so representatives know each enquiry which comes through is genuine. Briefs can be kept simple or ‘supercharged’ with full detail on scope and requirements, so talent get what they need up front, and nothing is lost in translation,” Meitanis said.
The platform is free for talent and their representatives, with subscriptions available to professional bookers ranging from $99 to $499 per month. See here for details.
From The Music Network