Amanda Lawson is the new head of marketing and communications at Screen Queensland.
She takes on the role from Dr Belinda Burns, who was recently promoted to Screen Queensland’s chief creative officer.
Lawson has previously worked in roles at Paramount Pictures, Asia Pacific Screen Awards, Universal Music, Brisbane Festival, Arts Queensland and Queensland Ballet.
At Screen Queensland, she will be charged with driving the screen agency’s strategy of promoting Queensland as a globally renowned, thriving screen hub.
She said she is passionate about supporting Queensland artists and creatives.
“Queensland’s screen industry didn’t just weather the COVID-19 storm, it thrived – I am looking forward to working with the sector and our state as we continue to build on the successful momentum,” she added.
“With a plethora of productions coming to Queensland – including feature film “Wizards” and iconic reality show “The Bachelor” – this is such a dynamic time to be starting at Screen Queensland.”
CEO Kylie Munnich said she is thrilled to strengthen the agency’s executive team with the new appointment.
“Amanda will be an invaluable asset to our leadership team, as we continue to promote our state as a world-renowned, highly experienced screen hub to production companies and key talent locally, interstate and internationally,” she said.
“She brings a wealth of knowledge and expertise to Screen Queensland, having previously held senior roles in several organisations across the arts and entertainment industry.”
Lawson is joining from a contract role with the Queensland Government in the Department of Seniors, Disability Services and Aboriginal and Torres Strait Islander Partnerships and will commence on July 4.