Ticketek Entertainment Group has hired former Sony Music Australia and New Zealand CEO, Vanessa Picken, among a number of others, as part of a major evolution to its touring arm, TEG Live.
The changes see TEG Live transform into a platform business designed to unite leading promoters and entrepreneurial talent across genres and markets.
The move will see TEG Live operate as a hub that combines individual promoter autonomy with the support of Ticketek’s technology and delivery capabilities, aiming to simplify the process of building, discovering, and attending live experiences. The platform will be overseen by Tim McGregor, TEG’s Global Head of Touring, who will drive strategic direction and portfolio performance as the initiative scales.
“At TEG Live, we’re focused on giving promoters the freedom to grow their brands while backing them with collective resources and expertise,” McGregor said. “Live music is evolving quickly, and touring models need to evolve with it. This platform is built for collaboration, adaptability and for setting up the next generation of live entertainment leaders for success.”
The company has announced a series of senior hires as part of the rollout. Picken joins as Global Director, Music Strategy. Former CEO of Sony Music Australia and New Zealand, she will lead music strategy and global advocacy across the platform.
She departed Sony Music Australia in November. She had taken the top job at Sony Music’s domestic operations in June 2022, following the well-publicised removal of Denis Handlin, who had served with the company for 51 years, including 37 at the helm.
Meanwhile, Sam Sharma joins as Head of South Asia & Desi Touring, focusing on expanding touring across one of the fastest-growing live music audiences. Alex Kelsey takes the role of Head of Country Touring, with Clay Doughty supporting as Head of Strategy, Country Music. Chris Watson has been promoted to Head of Electronic, Asia Pacific, reflecting TEG Live’s growing presence in electronic music. Toby Leighton-Pope, currently Managing Director of TEG Europe, will continue as a key advisor to the group.
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Country music is a major focus for TEG Live’s growth. The company plans to open a Nashville office in early 2026, creating a dedicated base in the heart of the global country music scene. The office will focus on artist relationships, touring partnerships, and long-term pipeline development, connecting the US and Australian markets.
Beyond country, TEG Live is planning expansions across electronic, Asia-Pop, and rock & metal, supported by specialist promoters operating across multiple territories.
“This is just the beginning of a new chapter for TEG Live and Ticketek Entertainment Group,” McGregor said. “We’ll be sharing more updates soon as the platform accelerates its rollout globally.”