Australian streaming services have been handed mandatory quotas for content requirements by Federal Government.
Under the bill announced on Tuesday, the Albanese Government has confirmed that streamers with more than one million Australian subscribers will be required to invest at least 10% of their Australian content spend – or 7.5% of their Australian revenue – into new Australian drama, children’s, documentary, arts and educational programs.
The move completes the regulatory bridge between traditional broadcasters and streaming platforms, delivering a key commitment under the Revive national cultural policy.
Arts Minister Tony Burke framed the move as essential cultural infrastructure in an increasingly global content market.
“We should never underestimate how important it is for Australians to see themselves on screen,” Burke said.
“We have Australian content requirements on free-to-air and pay TV, but until now, there has been no guarantee on streaming services.”
“No matter which remote control you’re holding, Australian stories will be at your fingertips.”
Burke added that global platforms have had no barriers distributing content into Australia – and that the obligation helps ensure local screen workers and audiences continue to benefit.
Communications and Sport Minister Anika Wells highlighted recent high-profile projects from streaming platforms as proof the appetite exists for Australian stories.
“Many streamers are already producing great Australian shows like Apple Cider Vinegar, The Narrow Road to the Deep North and Boy Swallows Universe; this announcement makes sure shows like these continue to be part of our national identity,” she said.
“Real Australian content like Bluey matters, it connects us to who we are and shares it with the world.”
Wells cited discussions with Brisbane’s Ludo Studio – home of Bluey – and Screen Producers Australia through development of the framework.
The bill will be introduced to Parliament in coming weeks.