Streaming services, social video platforms and connected TV are poised to dominate Asia-Pacific screen revenue growth through the end of the decade, even as traditional television continues its structural decline, according to Media Partners Asia‘s newly released Asia-Pacific Video & Broadband 2026 report.
The Singapore-based research firm projects total screen revenues across the region will reach $196 billion by 2030, growing at a 2.8% compound annual growth rate between 2025 and 2030. All net growth will come from online video, which is forecast to expand at 7% CAGR over the period.
Premium video on demand – encompassing both subscription and advertising-supported models – will add approximately $12.5 billion in incremental revenue between 2025 and 2030, reaching $52 billion by decade’s end. Japan, China and India will lead that growth, followed by Australia, South Korea and Indonesia.
India is set to overtake China as the largest market for SVOD subscriptions by 2030, reaching 358 million individual subscriptions. However, India’s premium VOD revenue – including both subscriptions and advertising – will remain 4.5 times smaller than China’s and 2.5 times smaller than Japan’s, reflecting lower average revenue per user (ARPU).
User-generated and social video revenues are projected to expand even more dramatically, adding $11.4 billion to reach $44.5 billion by 2030. That makes creator-led platforms the single largest growth engine across the Asia-Pacific screen economy, according to MPA’s annual industry assessment.
Traditional television, meanwhile, faces an $8 billion cumulative revenue decline over the same period, driven by ongoing weakness in linear advertising and pay-TV subscriptions. China, Japan and India will account for nearly 70% of that contraction, while Australia and Korea will contribute more than 15% combined.
Connected TV has emerged as a structural growth driver across the region. MPA estimates CTV households across Asia-Pacific excluding China now number close to 160 million and are expected to add nearly 100 million more by 2030. Japan, India, South Korea, Indonesia, Thailand, the Philippines and Australia have the largest installed bases. The shift to big-screen viewing is materially improving engagement, pricing power and advertising yields.
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Market concentration is increasing among online video platforms, with the top 15 accounting for 58% of total online video revenues in 2025. YouTube, ByteDance’s Douyin and TikTok, and Netflix lead the field, alongside strong national champions including JioHotstar and U-Next.
Japan and India emerge as the two largest contributors to incremental video and streaming revenue growth outside China, though through different dynamics. Japanese growth is driven by higher average revenue per user, supported by premium-priced tiers, local content and sports differentiation. India’s growth remains more volume-led but is increasingly supported by monetization upgrades, advertising-supported offerings, ARPU increases projected after 2026 and expanding CTV usage.
Premium AVOD revenues are projected to grow from $8 billion in 2025 to over $12 billion by 2030, led by India, Japan and Australia, followed by South Korea and Indonesia. Platforms across the region are raising prices, introducing higher-tier products and bundling premium sports and local content.
User-generated and social video platforms remain the major beneficiaries of online video advertising growth. Outside China, YouTube, Meta and ByteDance’s TikTok account for the majority of incremental spend. In China, Douyin, Kuaishou and Tencent lead the market. Short-form platforms are also evolving toward episodic consumption, with micro-dramas emerging as a measurable revenue category in China and expected to gain relevance in India, Indonesia, Japan and Thailand.
AI-enabled tools are being deployed across content development, localization, post-production and marketing, reducing unit costs and accelerating production timelines. MPA notes this dynamic will reinforce scale advantages and favor platforms with large libraries and diversified monetization strategies.
“Value is shifting decisively toward streaming, social platforms and CTV-led monetisation,” said Vivek Couto, CEO and executive director of Media Partners Asia. “Markets with scale, pricing power and strong local content ecosystems will continue to outperform, while traditional television economics face long-term structural erosion. What differentiates winners in this cycle is not volume alone, but the ability to monetise premium experiences, anchored by sports, high-quality local programming, emerging formats such as micro-dramas, and increasingly by AI-enabled efficiency across the content value chain.”
From Variety US