Kanye West bought another local TV ad during the Super Bowl to promote his Yeezy fashion brand — and this time viewers in Los Angeles had a chance to see it.
The lo-fi ad, which West said was shot with an iPhone, directed viewers to his brand’s yeezy.com website. In the ad, West said he was sitting at the dentist. The ad wasn’t seen nationally, but was sold in at least one major local market, Los Angeles.
“So what’s up, guys, I spent, like all the money put a commercial on these new teeth. So once again, I had to shoot it on the iPhone,” he said. Then he stammered, “Um… um… go to yeezy.com.”
The setting for the ad — West in a dentist’s chair — could be in reference to the claims made last year by his ex-chief of staff Milo Yiannopoulos, who stated that a celebrity dentist got West hooked on nitrous in an attempt to “extract millions of dollars from him.” Yiannopoulos followed with screenshots of group texts with him, the dentist and West, with the latter requesting nitrous and the dentist obliging.
The ad comes as West is being condemned by the Anti-Defamation League and the American Jewish Committee after posting an antisemitic rant on X in which the rapper declared “I’m a Nazi,” called Hitler “so fresh” and wrote that “he loves when Jewish people come to me and say they can’t work with me,” among other racist posts. West also stated that he is “never apologizing for my Jewish comments.”
West also made headlines last Sunday outside the Grammys, where his wife, Bianca Censori, removed her fur coat to reveal a see-through slip that left her completely nude for cameras.
Last year, West also bought a local ad for yeezy.com that ran during the Super Bowl, but it wasn’t seen in New York or Los Angeles.
(Steven J. Horowitz contributed to this report.)
From Variety US