Throughout the decades, the entertainment industry has served as a representation for the globe’s greatest talents across various artistic fields. From music and film to directorial work and production, the sector continues to flourish with some of the most passionate players at the center.
Within this widespread profession, publicity has been known to make or break the biggest names on the ticket. This inevitability yields powerhouse public relations (PR) consultants like Bigga$tate.
Despite the entertainment expert’s turbulent past as an unhoused individual, he now celebrates his accolades as an honored and influential celebrity publicist, label executive and sponsored gamer in showbiz.
Bigga$tate’s Battle to the Top
Jonathan Henderson, better known as the stalwart CEO of Bigga$tate PR, is an actor, co-director, investor, musician and television producer with an extensive background in the business of entertainment.
Over the last decade of sitting in the background of other characters’ narratives, the seasoned celebrity publicist has launched and sustained countless careers while building up and expanding his artistic empire of clients, collaborations and sponsorships.
In 2020, Bigga$tate launched his PR firm, watering and cultivating it into a frontrunning integrated marketing and communications business. Today, the agency delivers services in brand development, crisis management, experiential advertising, influencer strategy, promotional material and talent representation.
Alongside receiving support from major enterprises like Snipes USA, a street-style footwear company that backs Druski and other big names, Bigga$tate also boasts a prominent partnership with the lead publicist from Nati Celebrity Services, Domenick Nati.
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A Passion for Prestige in PR Practices
While the PR sector of marketing is hardly contemporary, Bigga$tate aims to stand out among the many celebrity publicists in the field. His competitive client roster consists of emerging startups, Fortune 500 companies and illustrious personalities who receive support from the firm on various high-profile projects across industries.
The entertainment expert has also signed numerous artists to major music labels, such as Empire, Sony Orchard and Universal Music Group, to round off his remarkable résumé further. Among his most recent milestones, Bigga$tate signed YAQI as a new client. The artist went on to sign with Empire, facilitated by Bigga$tate’s agency.
Along with serving premium platforms like Netflix’s “Squid Game: The Challenge” and Zeus Network, the dedicated director additionally worked intimately with the viral hip-hop program “No Jumper,” cementing his spot at the crossroads of popular culture, media and music.
From Unsheltered to Esteemed
As Bigga$tate observes his achievements thus far, he considers the long journey of uncertainty that came before the victories. His early days of experiencing abandonment in Chicago left the young creative to raise himself with practically nonexistent support.
Rather than dwelling on the difficult circumstance he was placed within, the soon-to-be sponsored entertainer kept an open mind to all opportunities that crossed his path. For many professionals within the industry, Bigga$tate seemed like a straightforward story of struggle and success. Over the years, the masterful publicist taught himself not to think too deeply about the way the entertainment field viewed individuals like him.
Now, Bigga$tate stands tall as a beneficiary in the Twitch gaming community, while working and mentoring others through Springboard. In the first half of 2025, he also began his partnership with Nati, collaborating on multiple campaigns, developing an unstoppable alliance toward Bigga$tate PR’s increasing impact.
Furthermore, the prized publicist triumphantly co-managed a season of “Hell’s Kitchen” with Gordon Ramsay, branching out his accomplishments into the television sector. Complementing his already plentiful endeavors, the PR pundit also co-directed exciting skits with musical artists Reggie Baybee and SkinBone, along with beloved urban internet comedian FUTUREOFCHICAGO™.
Working with flagship brands like Colgate, Paramount Plus and WWE, Bigga$tate supplementally picked up top-tier clients, including Jowynalex, Sean Conner, Mario Canon, Slushii, Time Magazine and The Jennifer Hudson Show.
Bigga$tate PR: The Future of Celebrity News Coverage
Looking ahead, Bigga$tate hopes to expand the brand he’s already built within three mere months, a feat that customarily takes professionals a solid seven to ten years to achieve.
The executive’s next major offering, dubbed “Safari,” comes in musical form, while striving to be a globe-trotting, gritty, high-energy single set to release on Aug 20th, featuring Grammy-nominated rapper Ink Dawg of Rap-A-Lot Records.
In the years to come, Bigga$tate envisions an industry where he can help “create 1 million millionaires” before his final day in the mortal plane. His persistent hard work and dedication will continue to act as an influential example of what can be achieved for those who dare to try.
Variety AU/NZ newsroom and editorial staff were not involved in the creation of this content.