The Bonds Flying Roos have revealed monday.com and Blueberry as key new commercial partners, with a unique and hilarious announcement.
The announcement arrived alongside the team’s first co-owner video starring Hugh Jackman and Ryan Reynolds, giving the reveal the kind of global amplification most sporting teams can only dream about.
The clip, featuring Jackman, Reynolds and Driver/CEO Tom Slingsby, is part primer, part comedy, part flex. It introduces new fans to the speed and intensity of SailGP while giving existing fans a reminder that Team Australia’s title run now comes with Hollywood-level wattage.
And, of course, it tees up the weekend perfectly as the Roos chase a record fourth championship and a USD $2m Grand Final prize in Abu Dhabi.
Jackman and Reynolds’ deadpan delivery anchors the announcement, with the pair saying: “We feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard.
“With monday.com’s elite planning, Blueberry’s surgical trading precision and Bonds comfy and somewhat waterproof skivvies, we feel like we’re well-positioned heading into the Abu Dhabi Grand Finale. We have also been told the boat, team and captain matter so hopefully those work out as well.”
Check it out below.
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For SailGP – a competition built on speed, spectacle and national rivalry – it’s hard to script a better promotional moment.
Global software giant monday.com joins as the team’s Official Global Work Management Partner, embedding its AI-first platform into everything from cross-continent logistics to content production.
monday.com CMO Harris Beber said: “Championship teams aren’t defined only by what happens on race day; they’re defined by everything they execute between events – monday.com brings all of that into one place so the team can stay aligned, move faster, and stay focused on winning.”
Australian-founded Blueberry enters as the Official Online Trading Partner, using SailGP as a global stage to expand its brand footprint.
CEO Dean Hyde said: “Our partnership with the Bonds Flying Roos marks a major milestone for Blueberry as we expand our global footprint. The Bonds Flying Roos constantly demonstrate dedication, determination, and an unrelenting will to win, values we share at Blueberry.”
Slingsby said the partnerships – and the attention the Jackman-Reynolds video has generated – arrive at a critical moment.
“To head into the Grand Final with the support of Bonds, monday.com and Blueberry is something special for our team. We’ve worked hard all season for this moment, and we can’t wait to leave it all out there as we push for a fourth title for Australia,” Slingsby said.
Founded in 2019 by Sir Russell Coutts and Larry Ellison, SailGP pits 12 national teams in identical, 50-foot foiling catamarans reaching speeds over 100 km/h.
Australia has dominated the league under Slingsby, winning three of the last four titles.
Now, under the spotlight of two globally recognised co-owners, the Bonds Flying Roos head into Abu Dhabi looking to cement a fourth – and possibly their most visible – championship yet.
The new partners will debut at the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final from November 29–30, where the Roos compete for a place in the winner-takes-all showdown and SailGP’s biggest prize.
And with Jackman and Reynolds steering attention their way, the Flying Roos aren’t just racing for the trophy – they’re racing with an audience bigger than ever.